Pay per click advertising has been a boon to web merchants around the
world. PPC platforms like Google AdWords provide merchants of all sizes a
simple and affordable way to promote their products to a global
audience. Yet Google AdWords does not work in all cases. In fact, a lot
of web merchants end up wasting time and money on Google AdWords
campaigns that fail before they ever get off the ground. Why? Because
Google AdWords is not always the right fit for your product.
Before moving forward with a Google AdWords campaign for the products you sell on your website, you need to first make sure that Google AdWords is right for your product. First and foremost, the best products to advertise with Google AdWords are products which are commonly searched on the Google search engine. Some products are better than others, but generally speaking, as long as people are actively searching Google for your specific product, it’s probably a good product to advertise with Google AdWords. Yet if people are not actively searching for your specific product, then you're simply not going to get your ads placed in enough search results to generate sufficient traff So, how do you know if your specific product is the subject of a lot of searches? One way to find out is to use the Google keyword tool. The keyword tool allows you to view the average monthly search volume for any keyword. Remember always to search all the common keyword combinations that people use to search your product. If the total search volume is low for your specific product, then you simply won't get enough search queries in Google to generate enough ad impressions to meet your advertising goals.
If at the moment you don’t have a product to sell and are searching for ideas, the Google keyword tool can be very helpful in choosing a product. Using the keyword tool, search any number of products you’d be interested in selling and see what kind of search volume comes up. Products with high search volume are highly sought by Google users and therefore might be good products to advertise with Google AdWords.
Always keep in mind that you need to be as specific as possible with the keywords that best describe your product, because you'll always want your Google ads to target precisely what people are searching for. This point is the hardest for new Google advertisers to understand. Just so this point is clear, imagine you want to advertise two different books: a book on how to succeed with Google AdWords and a book about the history of Google AdWords. Many Google AdWords neophytes erroneously believe that both of these books are appropriate for Google AdWords using the same basic keywords. Yet nothing could be further from the truth. On the contrary, while AdWords might effectively advertise the first book, AdWords would likely be a colossal failure for the second book.
The reason for this goes back to the intent of Google searchers. Why? Because Google ads must always be relevant to the specific keywords people are searching at any given moment - just like the standard search results. Many of the millions of people searching Google for help with their AdWords campaign would find a book on how to succeed with AdWords quite relevant to their search. That's good for the first book. By contrast, how many people are specifically searching to learn about the history of AdWords? Not too many. Thus, Google AdWords would likely be a failure for a book on the history of Google AdWords.
As a simple rule, you're probably not going to succeed advertising products that are only tangentially related to what's being searched. That might work in other forms of advertising, but it doesn't work in search engine advertising. When people are searching for products in a search engine, they want to get search results that exactly match their queries. So if you're considering using Google AdWords to advertise, choose the products that precisely match what people are searching.
www.articledashboard.com
Before moving forward with a Google AdWords campaign for the products you sell on your website, you need to first make sure that Google AdWords is right for your product. First and foremost, the best products to advertise with Google AdWords are products which are commonly searched on the Google search engine. Some products are better than others, but generally speaking, as long as people are actively searching Google for your specific product, it’s probably a good product to advertise with Google AdWords. Yet if people are not actively searching for your specific product, then you're simply not going to get your ads placed in enough search results to generate sufficient traff So, how do you know if your specific product is the subject of a lot of searches? One way to find out is to use the Google keyword tool. The keyword tool allows you to view the average monthly search volume for any keyword. Remember always to search all the common keyword combinations that people use to search your product. If the total search volume is low for your specific product, then you simply won't get enough search queries in Google to generate enough ad impressions to meet your advertising goals.
If at the moment you don’t have a product to sell and are searching for ideas, the Google keyword tool can be very helpful in choosing a product. Using the keyword tool, search any number of products you’d be interested in selling and see what kind of search volume comes up. Products with high search volume are highly sought by Google users and therefore might be good products to advertise with Google AdWords.
Always keep in mind that you need to be as specific as possible with the keywords that best describe your product, because you'll always want your Google ads to target precisely what people are searching for. This point is the hardest for new Google advertisers to understand. Just so this point is clear, imagine you want to advertise two different books: a book on how to succeed with Google AdWords and a book about the history of Google AdWords. Many Google AdWords neophytes erroneously believe that both of these books are appropriate for Google AdWords using the same basic keywords. Yet nothing could be further from the truth. On the contrary, while AdWords might effectively advertise the first book, AdWords would likely be a colossal failure for the second book.
The reason for this goes back to the intent of Google searchers. Why? Because Google ads must always be relevant to the specific keywords people are searching at any given moment - just like the standard search results. Many of the millions of people searching Google for help with their AdWords campaign would find a book on how to succeed with AdWords quite relevant to their search. That's good for the first book. By contrast, how many people are specifically searching to learn about the history of AdWords? Not too many. Thus, Google AdWords would likely be a failure for a book on the history of Google AdWords.
As a simple rule, you're probably not going to succeed advertising products that are only tangentially related to what's being searched. That might work in other forms of advertising, but it doesn't work in search engine advertising. When people are searching for products in a search engine, they want to get search results that exactly match their queries. So if you're considering using Google AdWords to advertise, choose the products that precisely match what people are searching.
www.articledashboard.com
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